It may interest you to know that as of May 2019, total worldwide population is 7.7 billion. And the internet has 4.4 billion users, also There are 3.499 billion active social media users. And this means that on average, people have 7.6 social media accounts
When social media first came into being, no one knew the impact it would create on the society. It was originally developed as a tool for interaction among people but as it grew, businesses began gaining interest in using it to advertise their goods and services.
However, Below, Viralgossiptalk is listing a few of Advantages And Disadvantages of Using Social Media For Advertising that, hopefully, will help you make an informed decision on whether or not you should consider using social networks to advertise your business or products. Starting of with the disadvantages
1. Demands More Time from You
Basically, you need to dedicate your time to social media marketing sites if you want to maintain your product or services. In fact, you need to create, edit, approve and publish content so that you will gain higher yields. Most of the time, these demands can be outsourced for a fee if you don’t have the luxury of time.
2. Needs More of Your Talent
It can work out if you have the talent of developing exciting content targeted for various readers. However, you will end up just wasting your efforts if your content come out irrelevant.
3. Exposure to competitors
Social media marketing enables you to study your competitors strategy. However, they can still study your business methods through your social media platform. This puts your business at the risk of being outdone.
4. Needs qualified personnel
In order to focus on core business issues, you will have to employ a qualified personnel to manage your account and have the traffic under control. This implies that you have to invest both in apparatus and salary for quality outcome.
5. Slow returns on investments
Social media marketing is a long term investment and one cannot expect returns in an overnight. For companies looking for quick results, implementing traditional methods like word of mouth would be appropriate.
6. Risk of negative comments
When you use social media like Twitter, Facebook and Google+ for your product promotion, people get direct access to post their views. There is equal probability of getting both positive and negative comments. Even your competitors can post a few highlighting the negatives. Though you can decrease the impact of negative comments through quick response, you cannot nullify it.