Advantages And Disadvantages of Using Social Media For Advertising

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Advantages of Using Social Media For Advertising

1. Connectivity 

The first and main advantage of the social media is connectivity. People from anywhere can connect with anyone. Regardless of the location and religion. The beauty of social media is that you can connect with anyone to learn and share your thoughts.

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2. Reaching Customers Easily

Unlike traditional marketing strategies, you will be able to reach potential customers easily. The fact that you can advertise through your blog, Facebook page or other online sources, the possibilities of reeling in leads are endless with this technique.

3. Building Brand Loyalty

Aside from building your brand through social media, it can also be used to promote your personality, provide interaction with customers, and show to them that you really care. For this reason, it will create brand loyalty among your customers. At the same time, it can also build relationships as well as boost your reputation.

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4. You Can Evaluate Your Performance

Another advantage to social media marketing is the ability to assess your performance. Whenever you run a marketing campaign, you want to know how it’s performing. Social media platforms make it easy for you to track your campaign to see if you’re driving valuable results.

5. Greater potential for customer feedback and “word of mouth” (through sharing)

With social networks, your customers can provide immediate feedback on your company or product. Current satisfied customers can also “share” a link to your company’s page, allowing more potential clients or customers to become aware of your business or product. Just a handful of customers talking about your business can in turn land you hundreds or even thousands of leads.

6. Improves Business Reputation

Just like it can ruin any business reputation, It can also improve business sales and reputation. Positive comments and sharing about a company can help them with sales and goodwill. Since people are free to share whatever they want on the social media, it can impact positively when good words are shared.

 

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7. Target Specific Audience

Social media marketing lets you target audiences more effectively. For instance, Facebook ads are “geo-targeted” that let you choose location, gender, language, age and reach the specific, targeted audience.

Nobody can deny the viral nature of social media. If a user likes your post, he can spread it farther within his own network, making the post reach a larger number of audience within a short span of time.

The benefits of social media will always outweigh the disadvantages. The mantra lies in using the power of social media wisely and effectively.

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